Valuation and importance of the extrinsic attributes of the product from the firms´ perspective in a Spanish wine protected designation of origin
Designations of origin (DOs) are commercial brands of wide use in the agro-food sector. Its use in Spain has taken place for more than three decades and although wineries managers have incorporated these new forms of protection, little is known about their opinion and their point of view during the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria
2014-07-01
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| Series: | Spanish Journal of Agricultural Research |
| Subjects: | |
| Online Access: | http://revistas.inia.es/index.php/sjar/article/view/6036 |