Using the Zaltman Metaphor Elicitation Technique (ZMET) to Map Mashhad Religious Tourism Brand
Religious tourism was one of the oldest and most popular types of tourism in the world and the holy city of Mashhad is the most important religious tourism hub in Iran due to the holy shrine of Imam Reza. Therefore, with the aim of deep understanding of the religious tourism brand of Mashhad, throug...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2020-04-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_11044_b47905e69935c91aad33de6bdf442c8a.pdf |