Corporate branding effects on consumer purchase preferences in Serbian telecom market
This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This paper discusses corporate branding from consumer’s point of view that how much they value it and what t...
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| Format: | Article |
| Language: | English |
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University of Debrecen
2010-12-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
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| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/7656 |