EL PAPEL DE LA MOTIVACIÓN AUTO-DETERMINADA EN EL ENTENDIMIENTO DE ACTITUDES E INTENCIONES HACIA LA COMPRA DE PRODUCTOS ECOLÓGICOS

This paper analyzes the degree to which environmental self-determined motivation of individuals contributes to the formation of attitudes towards sustainable behavior. To this end, a theoretical model in which self-determined influences attitudes, and these attitudes influence the behavioral intenti...

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Bibliographic Details
Main Author: Myriam Martínez Fiestas
Format: Article
Language:English
Published: Facultad de Ciencias Sociales y Jurídicas, Universidad de Jaén 2013-01-01
Series:Revista de Estudios Empresariales. Segunda Época
Subjects:
Online Access:http://revistaselectronicas.ujaen.es/index.php/REE/article/view/707/748