The Influence of Country of Origin and Brand Image towards Perceived Quality of Online Games

Gaming is one of the promising industries that continuously increase in both the number of users and revenue. This study aims to find out the influence of country of origin and brand image to the perceived quality of online games. The research is conducted using quantitative research using questionn...

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Bibliographic Details
Main Authors:	Arum Prasasti, Cesya Rizkika Parahiyanti, Yana Respati Dewi, Handri Dian Wahyudi, Ita Prihatining Wilujeng
Format:	Article
Language:	English
Published:	International journal of multicultural and multireligious understanding 2020-12-01
Series:	International Journal of Multicultural and Multireligious Understanding
Subjects:	brand image country of origin perceived quality online gaming
Online Access:	https://ijmmu.com/index.php/ijmmu/article/view/2213

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