The Influence of Country of Origin and Brand Image towards Perceived Quality of Online Games
Gaming is one of the promising industries that continuously increase in both the number of users and revenue. This study aims to find out the influence of country of origin and brand image to the perceived quality of online games. The research is conducted using quantitative research using questionn...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International journal of multicultural and multireligious understanding
2020-12-01
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| Series: | International Journal of Multicultural and Multireligious Understanding |
| Subjects: | |
| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/2213 |