Innovative Business Models in the Pharmaceutical Industry: A Case on Exploiting Value Networks to Stay Competitive
The search to find a more efficient and effective way of managing processes, while maintaining the integrity of research and manufacturing activities, has led pharmaceutical firms, and other actors of the renewed pharmaceutical supply chain, to modify their own business models. This article aims to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2014-11-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.5772/59155 |