THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

This study aims to determine the effect of product image and product attributes on customer satisfaction and loyalty of CIMB Niaga Xtra savings at CIMB Niaga Situbondo. The population in this study is the owner of the savings account of CIMB Niaga Xtra until March 2017 with the number of customers r...

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Bibliographic Details
Main Authors: Erik Wahyu Indarto, Imam Suroso, Sudaryanto Sudaryanto
Format: Article
Language:English
Published: University of Brawijaya 2018-09-01
Series:Jurnal Aplikasi Manajemen
Subjects:
product image
product attributes
customer satisfaction
customer loyalty
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1325

Internet

http://jurnaljam.ub.ac.id/index.php/jam/article/view/1325

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