Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data

• Main Authors: Zhe Li, Xueyan Liu, Huan Tian
• Format: Article
• Language: English
• Published: EDP Sciences 2020-01-01
• Series: E3S Web of Conferences
• Online Access: https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/39/e3sconf_ewre2020_02014.pdf

With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era. Based on this, the purpose of this article is to use service design to improve the precise marketing strategy of luxury brands, and to study the current situation of luxury brands marketing and service design theory in the era of big data. Combining the existing research results of service design with the unique attributes of luxury brands marketing, by establishing the implementation path and theoretical model of introducing service design into luxury brands marketing, verifying the important role of service design in luxury brands marketing, and from this put forward the design model and feasibility strategies of marketing services for luxury brands.