Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data

With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era. Based on this, the purpose of this article is to use service design to improve the p...

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Bibliographic Details
Main Authors: Zhe Li, Xueyan Liu, Huan Tian
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/39/e3sconf_ewre2020_02014.pdf