Shopping for Society? Consumers’ Value Conflicts in Socially Responsible Consumption Affected by Retail Regulation
Consumers have a dual role as economic actors who purchase products and as citizens comprising society. Thus, consumers may experience conflict between pursuing personal values (i.e., low price and high quality) and social values (i.e., equity and common good). In addition, these choices can be affe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2017-10-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/9/11/1968 |