The Effect of Social Media on Sports Marketing: Konyaspor Football Club Case
Purpose – The objective of this study is to examine the effect of social media on sports marketing. Design/methodology/approach – The data of this research have been collected through questionnaire method. The research population was formed by the followers of the club's social media pages....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2020-03-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://www.isarder.org/2020/vol.12_issue.1_article06.pdf |