Psychological Analysis of Media Text: The Animal Image in Advertising Narratives
Introduction. The increasing role of advertising in the communicative space determines the urgency of undertaking psychological research on advertising narratives. This study, for the first time, presents the method for psychological analysis of media products and explains the mechanisms of using im...
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| Format: | Article |
| Language: | English |
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ООО "КРЕДО"
2018-10-01
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| Series: | Российский психологический журнал |
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| Online Access: | https://rpj.ru.com/index.php/rpj/article/view/751 |