THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES
This study addresses the way in which Brazilian companies are internationalising, their motivations for internationalization and competitive advantage in this process. The article analyzes in depth a software company that since 2002 has been working successfully in the global market. The theoretical...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2012-10-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/138 |