Peranan Atribut Ekstrinsik Merek terhadap Minat Beli Konsumen Smartphone Blackberry
Abstract This research aims to examine the role of brand preference, luxury brand perception and country of origin in influencing consumers to buy Blackberry smarthphone, as well as to examine the role of country of origin in influencing luxury brand perception. The population of this research are...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Akademi Manajemen Perusahaan YKPN
2016-06-01
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| Series: | Telaah Bisnis |
| Subjects: | |
| Online Access: | http://journal.stimykpn.ac.id/index.php/tb/article/view/17 |