The focus of marketing communication efforts of smes within south Africa
Marketing communication is seen as a vital activity for the survival and success of SMEs. Traditionally tools such as pamphlets, local newspapers, posters and business cards were primarily used to promote SMEs. Today, however, the communication landscape has evolved due to technological advancements...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-03-01
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| Series: | Management şi Marketing |
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| Online Access: | http://www.degruyter.com/view/j/mmcks.2017.12.issue-1/mmcks-2017-0009/mmcks-2017-0009.xml?format=INT |