PROSPECTIVE AND SCORECARD, A STRATEGIC WEAPON AGAINST ENVIRONMENTAL CHANGES

Until the decade of the 70 the nucleus of the concern in companie´s bussiness management was constituted it the achievement of the efficiency, a very important economic condition, but with the turbulence of the environment this condition was necessary, but not enough, this fact causes that the decis...

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Bibliographic Details
Main Authors: María del C. Herrero-Infante, Yanet Mora-Herrero
Format: Article
Language:Spanish
Published: Universidad de Oriente 2016-01-01
Series:Anuario de la Facultad de Ciencias Económicas y Empresariales
Subjects:
CMI
Online Access:http://revistas.uo.edu.cu/index.php/aeco/article/view/646