Stereotypes and advertising

Many times, we have had a chance to hear that marketing communications are something that can move ahead of time. However, there are many areas in which they are moving slowly than time, without consideration of provided conditions. One of these areas is gender portraying, that is, accepted roles of...

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Bibliographic Details
Main Author: Starčević Slađana
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2006-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710601041S.pdf