How Sponsors Should Bring Relevant-Added Value to Esports

How Sponsors Should Bring Relevant-Added Value to Esports

This paper aimed to determine what types of relevant-added value esports fans most want sponsors to bring to them and to the competitive gaming industry. A review of the literature permitted the development of a conceptual model which was subsequently improved by analysing empirical data. A quantita...

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Bibliographic Details
Main Authors: Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, Pedro Álvaro Pereira Correia
Format: Article
Language:English
Published: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2020-09-01
Series:Scientific Annals of Economics and Business
Subjects:
esports
sponsorship
marketing
branding
sustainable marketing.
Online Access:http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1062

Internet

http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1062

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