Marketing issues of the eighties
Important aspects of marketing in the Eighties are identified and analysed. Economic factors, consumerism and consumer movements as well as legislation, demographic changes, technological developments, international events, and international competition and the influence of all these factors upon ma...
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| Format: | Article |
| Language: | English |
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AOSIS
1983-06-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1148 |
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doaj-2a87a3e1a17d4ae585c612eeae7a86e6 |
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Article |
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doaj-2a87a3e1a17d4ae585c612eeae7a86e62021-02-02T06:07:15ZengAOSISSouth African Journal of Business Management2078-55852078-59761983-06-01142757910.4102/sajbm.v14i2.1148863Marketing issues of the eightiesHazel T. Suchard0College of Business Administration, University of HawaiiImportant aspects of marketing in the Eighties are identified and analysed. Economic factors, consumerism and consumer movements as well as legislation, demographic changes, technological developments, international events, and international competition and the influence of all these factors upon marketing strategy is discussed. Finally, changes in important components of a future marketing strategy are presented.https://sajbm.org/index.php/sajbm/article/view/1148 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Hazel T. Suchard |
| spellingShingle |
Hazel T. Suchard Marketing issues of the eighties South African Journal of Business Management |
| author_facet |
Hazel T. Suchard |
| author_sort |
Hazel T. Suchard |
| title |
Marketing issues of the eighties |
| title_short |
Marketing issues of the eighties |
| title_full |
Marketing issues of the eighties |
| title_fullStr |
Marketing issues of the eighties |
| title_full_unstemmed |
Marketing issues of the eighties |
| title_sort |
marketing issues of the eighties |
| publisher |
AOSIS |
| series |
South African Journal of Business Management |
| issn |
2078-5585 2078-5976 |
| publishDate |
1983-06-01 |
| description |
Important aspects of marketing in the Eighties are identified and analysed. Economic factors, consumerism and consumer movements as well as legislation, demographic changes, technological developments, international events, and international competition and the influence of all these factors upon marketing strategy is discussed. Finally, changes in important components of a future marketing strategy are presented. |
| url |
https://sajbm.org/index.php/sajbm/article/view/1148 |
| work_keys_str_mv |
AT hazeltsuchard marketingissuesoftheeighties |
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