Marketing issues of the eighties

Important aspects of marketing in the Eighties are identified and analysed. Economic factors, consumerism and consumer movements as well as legislation, demographic changes, technological developments, international events, and international competition and the influence of all these factors upon ma...

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Bibliographic Details
Main Author: Hazel T. Suchard
Format: Article
Language:English
Published: AOSIS 1983-06-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/1148