Positive and negative incentive contrasts lead to relative value perception in ants
Humans usually assess things not according to their absolute value, but relative to reference points – a main tenant of Prospect Theory. For example, people rate a new salary relative to previous salaries and salaries of their peers, rather than absolute income. We demonstrate a similar effect in an...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
eLife Sciences Publications Ltd
2019-07-01
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Series: | eLife |
Subjects: | |
Online Access: | https://elifesciences.org/articles/45450 |