Positive and negative incentive contrasts lead to relative value perception in ants

Humans usually assess things not according to their absolute value, but relative to reference points – a main tenant of Prospect Theory. For example, people rate a new salary relative to previous salaries and salaries of their peers, rather than absolute income. We demonstrate a similar effect in an...

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Bibliographic Details
Main Authors: Stephanie Wendt, Kim S Strunk, Jürgen Heinze, Andreas Roider, Tomer J Czaczkes
Format: Article
Language:English
Published: eLife Sciences Publications Ltd 2019-07-01
Series:eLife
Subjects:
Online Access:https://elifesciences.org/articles/45450