Social Media Adoption and Financial Sustainability: Learned Lessons from Developing Countries

Social Media Adoption and Financial Sustainability: Learned Lessons from Developing Countries

Social Media (SM) is considered one of the most discussed topics in today’s business environment, mostly because of the recent developments and improvements in computer and ICT (Information and Communications Technology) technologies. However, very little is known about Social Media’s (SM) role in c...

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Bibliographic Details
Main Authors: Raza Ur Rahman, Syed Mohsin Ali Shah, Hatem El-Gohary, Muzaffar Abbas, Syed Haider Khalil, Saad Al Altheeb, Fahad Sultan
Format: Article
Language:English
Published: MDPI AG 2020-12-01
Series:Sustainability
Subjects:
financial sustainability
social media adoption
social media sustainable practices
SMEs
developing countries
social media sustainability
Online Access:https://www.mdpi.com/2071-1050/12/24/10616

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https://www.mdpi.com/2071-1050/12/24/10616

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