Geographic impressions in Facebook political ads
Abstract Online political advertising is becoming increasingly popular as political campaigns recognize the utility of social network platforms, like Facebook, for reaching and engaging with voters. Yet, contrary to the wealth of information about campaign advertising on TV, little is known about ad...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2021-02-01
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| Series: | Applied Network Science |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s41109-020-00350-7 |