ESTIMATION OF EFFICIENCY OF THE COMPETITIVE COOPERATION MODEL

Competitive cooperation model of regional travel agencies and travel market participants is considered. Evaluation of the model using mathematical and statistical methods was carried out. Relationship marketing provides a travel company certain economic advantages.

Bibliographic Details
Main Authors: Natalia N. Liparteliani, Irina N. Krasyuk
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Statistika i Èkonomika
Subjects:
Online Access:https://statecon.rea.ru/jour/article/view/605