Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan Pasar dengan Kepuasan Sebagai Variabel Intervening di Toko Abang-Adik

<p><em>The purpose of this study was to determine the effect of product quality and brand image on customer loyalty with customer satisfaction as an intervening variable. The study was conducted at Abang-Adik Store in Rantauprapat City, North Sumatra. The population used was all shop cus...

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Bibliographic Details
Main Author: Nurintan Asyiah Siregar
Format: Article
Language:Indonesian
Published: Lembaga Layanan Pendidikan Tinggi Wilayah X 2019-07-01
Series:Jurnal Benefita
Subjects:
Online Access:http://ejournal.kopertis10.or.id/index.php/benefita/article/view/1555