Tailoring in the digital era: Stimulating dialogues on health topics in collaboration with social media influencers
In today’s media landscape, audiences increasingly turn to online communities for media consumption and to exchange information about specific niche interests such as health-related topics. This calls for a segmented approach in which interventions are targeted at online communities, tailored to the...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-01-01
|
| Series: | Digital Health |
| Online Access: | https://doi.org/10.1177/2055207618821521 |