Can “Live Streaming” Really Drive Visitors to the Destination? From the Aspect of “Social Presence”
The combination of live-streaming technology and tourism is an important development in the evolution of tourism experiences. Research on live-streaming tourism is becoming popular, but empirical studies on the relationship between live streaming and travel intention remain underexplored. The aim of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-03-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211006691 |