Thematic Ideation: A Superior Supplementary Concept in Creativity and Innovation
New products improve competitiveness through their creativity and innovativeness. Creativity and innovativeness are parallel yet non-identical concepts; newly introduced products are either somewhat thematically similar or taxonomically similar to the existing products. There is a need for the expli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020947429 |