Design management as crucial creative essence for business success in small and medium-sized enterprises

Design management as crucial creative essence for business success in small and medium-sized enterprises

The main purpose of this paper is to work with a proposal that small and medium-sized enterprises are aware of the importance of design and also attribute an important role to it in the competition in the future. Is design really a company’s potential and will it be of greater importance to compani...

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Bibliographic Details
Main Authors: Jan Kramoliš, Eva Šviráková, David Král
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2020-01-01
Series:Creativity Studies
Subjects:
business success
creativity
design and company’s prosperity
design management
innovation
Online Access:https://journals.vgtu.lt/index.php/CS/article/view/9904

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