Design management as crucial creative essence for business success in small and medium-sized enterprises
The main purpose of this paper is to work with a proposal that small and medium-sized enterprises are aware of the importance of design and also attribute an important role to it in the competition in the future. Is design really a company’s potential and will it be of greater importance to compani...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2020-01-01
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| Series: | Creativity Studies |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/CS/article/view/9904 |