Tygodniki opinii – użyteczny instrument marketingu politycznego?
The main objective of the article is an attempt to determine the marketing utility of opinion-forming weeklies in the view of political actors. The following chapters include answers to questions, such as: 1. What kind of functions in the political debate are fulfilled by opinion-forming weeklies? 2...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
2019-09-01
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| Series: | Historia i Polityka |
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| Online Access: | https://apcz.umk.pl/czasopisma/index.php/HiP/article/view/21232 |