Market potential analysis: Case of food-processing industry companies

The paper presents the analysis of the situation with the market potentials in domestic food-processing companies. The analysis has been performed on the basis of the data provided by surveying 150 experts from companies operating in the field of foodstuffs industry. The assessments and parameter ra...

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Bibliographic Details
Main Authors: Nikolić Milan, Sajfert Zvonko, Klarin Milivoj
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2006-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710602101N.pdf