Effects of Gay-Themed Advertising among Young Heterosexual Adults from U.S. and South Korea
Little research has been conducted to explain the effects of gay-themed advertising in a cross-cultural context. Such research has been particularly scarce in South Korea. This study is designed to investigate the effects of cultural orientation, gender, and types of gay-themed advertising in evalua...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-01-01
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| Series: | Social Sciences |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2076-0760/8/1/17 |