ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION

ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION

The research of the use of 3D computer graphics in commercials is conducted based on monitoring of the commercial breaks on TV channels «1+1», «Inter» and «Ukraine» in the years 2015-2017. The TV channels for the research were chosen according to their performance and results of the international an...

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Bibliographic Details
Main Author: Larysa Rarenko
Format: Article
Language:English
Published: RS Global Sp. z O.O. 2019-06-01
Series:International Journal of Innovative Technologies in Social Science
Subjects:
3d graphics
three-dimensional advertising
tv design
media design
visual communication
Online Access:https://rsglobal.pl/index.php/ijitss/article/view/910
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spelling doaj-28f8cf2e44944997a3ac2ee2c217a8f42021-06-13T11:02:07ZengRS Global Sp. z O.O.International Journal of Innovative Technologies in Social Science2544-93382544-94352019-06-014(16)313610.31435/rsglobal_ijitss/30062019/6540910ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISIONLarysa Rarenko0Assistant Professor, Ukraine, Chernivtsi, Yuriy Fedkovych Chernivtsi National University; Department of JournalismThe research of the use of 3D computer graphics in commercials is conducted based on monitoring of the commercial breaks on TV channels «1+1», «Inter» and «Ukraine» in the years 2015-2017. The TV channels for the research were chosen according to their performance and results of the international and Ukrainian festivals of advertising and TV design, as well as to the percentage of usage of 3D computer graphics in the winning projects. There were 27 round-the-clock monitoring sessions conducted. More than 17 000 commercials were defined and classified based on 3D computer graphics usage. The conclusions concerning the urgency of using three-dimensional animation as the means of visual brand communication and the quality level of the 3D computer graphics in the TV commercials are determined herewith.https://rsglobal.pl/index.php/ijitss/article/view/9103d graphicsthree-dimensional advertisingtv designmedia designvisual communication
collection DOAJ
language English
format Article
sources DOAJ
author Larysa Rarenko
spellingShingle Larysa Rarenko
ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION
International Journal of Innovative Technologies in Social Science
3d graphics
three-dimensional advertising
tv design
media design
visual communication
author_facet Larysa Rarenko
author_sort Larysa Rarenko
title ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION
title_short ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION
title_full ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION
title_fullStr ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION
title_full_unstemmed ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION
title_sort animated 3d graphics as visual brand communication on ukrainian television
publisher RS Global Sp. z O.O.
series International Journal of Innovative Technologies in Social Science
issn 2544-9338
2544-9435
publishDate 2019-06-01
description The research of the use of 3D computer graphics in commercials is conducted based on monitoring of the commercial breaks on TV channels «1+1», «Inter» and «Ukraine» in the years 2015-2017. The TV channels for the research were chosen according to their performance and results of the international and Ukrainian festivals of advertising and TV design, as well as to the percentage of usage of 3D computer graphics in the winning projects. There were 27 round-the-clock monitoring sessions conducted. More than 17 000 commercials were defined and classified based on 3D computer graphics usage. The conclusions concerning the urgency of using three-dimensional animation as the means of visual brand communication and the quality level of the 3D computer graphics in the TV commercials are determined herewith.
topic 3d graphics
three-dimensional advertising
tv design
media design
visual communication
url https://rsglobal.pl/index.php/ijitss/article/view/910
work_keys_str_mv AT larysararenko animated3dgraphicsasvisualbrandcommunicationonukrainiantelevision
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