ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION
The research of the use of 3D computer graphics in commercials is conducted based on monitoring of the commercial breaks on TV channels «1+1», «Inter» and «Ukraine» in the years 2015-2017. The TV channels for the research were chosen according to their performance and results of the international an...
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| Format: | Article |
| Language: | English |
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RS Global Sp. z O.O.
2019-06-01
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| Series: | International Journal of Innovative Technologies in Social Science |
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| Online Access: | https://rsglobal.pl/index.php/ijitss/article/view/910 |