Pengaruh Mediasi Sikap Generasi Y Terhadap Niat Beli Rumah Ramah Lingkungan

Consumers have internal and external factors as the basis for deciding to buy environmentally friendly homes. The empirical findings from previous studies show that environmental knowledge and attitudes affect consumer behavioral intention in making purchases of environmentally friendly products. Th...

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Bibliographic Details
Main Author: Maranatha Wijayaningtyas
Format: Article
Language:Indonesian
Published: APMAI Press 2017-10-01
Series:J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia)
Subjects:
Online Access:https://journal.apmai.org/v2/index.php/jmkli/article/view/7/12