From e-Commerce Overall Quality to e-Loyalty: A Purchase-centred Framework
The e-commerce market becomes one of the markets with the most promising growth. A number of studies on e-commerce have been investigated, but only a little attention is paid to the factors that may create e-commerce customer loyalty, even though customer loyalty is one of the primary keys to improv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2020-02-01
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| Series: | JITeCS (Journal of Information Technology and Computer Science) |
| Online Access: | http://jitecs.ub.ac.id/index.php/jitecs/article/view/169 |