Sinergias estratégicas entre empresas y sus canales comerciales
Abstract This article reflects on the diverse strategic options open to firms in their process of value delivery. It also shows the virtues of developing collaborative relationships between firms and their business channels. Resumen Este artículo hace un llamado a la reflexión sobre diversa...
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| Format: | Article |
| Language: | English |
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Konrad Lorenz Fundación Universitaria
2014-05-01
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| Series: | Suma de Negocios |
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| Online Access: | http://www.elsevier.es/es-revista-suma-negocios-208-articulo-aportes-teorico-conceptuales-dinamica-gerencia-desde-S2215910X14700059 |