The Role of Direct Marketing in Relation with the Consumers in Kosovo

Direct marketing is very important in creating good relations with clients for the presentation of new products/services, and to also achieve sales in the meantime. Direct marketing uses different techniques, such as e-mails, telephones, fairs, festivals and other techniques in order to directly com...

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Bibliographic Details
Main Authors: MSc. Halit Karaxha, MSc. Sejd Tolaj, Dr.Sc. Arjan Abazi
Format: Article
Language:English
Published: Felix-Verlag 2016-07-01
Series:ILIRIA International Review
Subjects:
Online Access:http://iliriapublications.org/index.php/iir/article/view/223