Marketing approach to study of users of antacids and anti-ulcer medications
The following have been established through marketing analyses: 1) the share of the product mix of the given group of medications in pharmacy organizations; 3) the basic target categories of physicians who prescribe medications of this group; 4) basic regimens of treatment used as therapy for acid-d...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2008-12-01
|
| Series: | RUDN Journal of Medicine |
| Online Access: | http://journals.rudn.ru/medicine/article/view/3226 |