Communicational efforts for the construction of relationships in contemporary society: mediations and technology
This article aims to discuss the necessary alignment of communication efforts to build longlasting relationships between a organization and it public facing the ephemerality of the contemporary society. It begins with the historical and conceptual evolution of Public Relations activity, highlightin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centro de Estudos de Comunicação e Sociedade (CECS)
2014-12-01
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| Series: | Comunicação e Sociedade |
| Subjects: | |
| Online Access: | https://revistacomsoc.pt/article/view/1157 |