Hotel chains: survival strategies for a dynamic future

Purpose – The purpose of this paper is to better understand the future of hotel chains by exploring the evolving expectations of guests, potential innovations, emerging opportunities, and likely future scenarios. Design/methodology/approach – A literature review consisting of current events, industr...

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Bibliographic Details
Main Author: Brendan Richard
Format: Article
Language:English
Published: Emerald Publishing 2017-04-01
Series:Journal of Tourism Futures
Subjects:
Online Access:https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-06-2016-0018

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