Hotel chains: survival strategies for a dynamic future
Purpose – The purpose of this paper is to better understand the future of hotel chains by exploring the evolving expectations of guests, potential innovations, emerging opportunities, and likely future scenarios. Design/methodology/approach – A literature review consisting of current events, industr...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2017-04-01
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| Series: | Journal of Tourism Futures |
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| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-06-2016-0018 |