FUTURE OF OFFLINE MARKETING AHEAD OF THE RAPID DEVELOPMENT OF ONLINE MARKETING

Quick internet coverage all over the world created new possibilities of its usage as a new mass media which are more flexible, dynamic and, what is more important, almost uncontrollable. And they require approaches and knowledges which differ from existing ones. So companies, which want to be active...

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Bibliographic Details
Main Author: Olena Bobalo
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2018-06-01
Series:Baltic Journal of Economic Studies
Subjects:
Online Access:http://www.baltijapublishing.lv/index.php/issue/article/view/416/pdf