Pengaruh Persepsi Konsumen Tentang Etika Pengecer Online Terhadap Loyalitas Dengan Karakteristik Individual Sebagai Variabel Moderasi
The objectives of this study are to examine the impact of consumers' perceptions regarding the ethics of online retailers (CPEOR) on loyalty and to understand the moderating influence of individual characteristics in consumers' perceptions regarding the ethics of online retailers on loyalt...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2016-10-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2736 |