Motivation of Participation in Beer and Brewery Festivals in the Czech Republic

Beer and brewery events are a commercial, marketing and social phenomenon. Besides the consumption of beer, they also offer an interesting cultural and gastronomic component and present an opportunity to meet family and friends. The questionnaire survey of motivation of participation in beer and bre...

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Bibliographic Details
Main Author: Josef Vacl
Format: Article
Language:ces
Published: Research Institute of Brewing and Malting, Plc. 2019-05-01
Series:Kvasný průmysl
Subjects:
Online Access:http://www.kvasnyprumysl.eu/index.php/kp/article/view/153

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