Motivation of Participation in Beer and Brewery Festivals in the Czech Republic
Beer and brewery events are a commercial, marketing and social phenomenon. Besides the consumption of beer, they also offer an interesting cultural and gastronomic component and present an opportunity to meet family and friends. The questionnaire survey of motivation of participation in beer and bre...
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Format: | Article |
Language: | ces |
Published: |
Research Institute of Brewing and Malting, Plc.
2019-05-01
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Series: | Kvasný průmysl |
Subjects: | |
Online Access: | http://www.kvasnyprumysl.eu/index.php/kp/article/view/153 |