New perspectives in relationship marketing conceptualization
Relationship marketing represents a concept that has been disputed in the last 15 years as being a true paradigm of marketing thinking, or just a new method to apply marketing techniques to the new requirements and transformations into the socio-economic field of contemporary economy. Developing the...
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| Format: | Article |
| Language: | English |
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Editura Fundatiei Romania de Maine
2011-12-01
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| Series: | Annals of Spiru Haret University Economic Series |
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| Online Access: | http://anale.spiruharet.ro/index.php/economics/article/view/571 |