Display cases, catalogues and clock faces: Multimodal social semiotic analysis of information graphics in civil engineering

This paper investigates the social semiotic practices surrounding use of information graphics within the specialized discourse of Civil Engineering. It combines the theoretical considerations of multimodal social semiotics and New Literacy Studies, which offers a conceptualisation of meaning-making...

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Bibliographic Details
Main Author: Zach Simpson
Format: Article
Language:deu
Published: Asociación Europea de Lenguas para Fines Específicos 2019-05-01
Series:Ibérica
Subjects:
Online Access:http://www.aelfe.org/documents/37_06_IBERICA.pdf